About Us

Danny’s Live Bait is a family owned and operated business serving the North American live bait market for over 30 years. Founded by Danny Nikolic in 1979, the company has built its reputation on providing quality product and personalized customer service in a highly competitive industry. This pride is shared by the rest of the Nikolic family who are all active in the business and are the key to its future growth.

Danny’s nearly 40 years of experience in the live bait industry covers all areas of the business from harvesting through to customer sales. This experience has given him unique insights into how to achieve the best results in the production process, including where to source the best night crawlers and how to maintain quality and consistency in the packaging of the worms. In addition, he has also developed an excellent understanding of the needs of his diverse customer base and of how to satisfy them in an efficient and cost-effective manner. Family run business

Danny's Live Bait

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